Floral studio · Website design & branding
Bloom & Stem
Romantic, editorial design that balances everyday flowers with a thoughtful wedding enquiry journey.
The starting point
The imagined brief
A fictional independent florist needs a home for two different audiences: people choosing seasonal flowers and couples planning a wedding. The challenge is to celebrate the artistry without making the next step hard to find.
The strategy
Separate everyday flowers from wedding services at the first decision point. Seasonal collections invite quick browsing, while a dedicated wedding page tells a richer visual story before asking about the date, venue and couple’s plans.
Concept scope
What’s included
- Homepage and wedding-page concepts
- Seasonal collection structure
- Botanical logo and visual direction
- Packaging and stationery concepts
The website
A wedding story with room to bloom
Large floral photographs and an editorial rhythm give arrangements room to shine. The wedding concept combines reception, bouquet and ceremony imagery with a concise enquiry form. Product collections would use consistent photography and clear arrangement descriptions.
The identity
A brand beyond the screen
Forest green, blush and botanical linework create a warm identity with enough contrast to keep it readable. An elegant wordmark and botanical emblem translate naturally to bouquet wrapping, ribbons, gift tags and printed cards.
The design intention
What this concept aims to do
Help customers distinguish everyday orders from wedding enquiries while making both experiences feel personal and beautifully considered.
Your business could be next.
Let’s talk about your website and brand.
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