Wellness & movement · Website design & branding
Stillwater Wellness
A welcoming studio identity and class-focused website designed around clarity, calm and belonging.
The starting point
The imagined brief
A fictional yoga studio wants to welcome beginners without losing the interest of experienced practitioners. The design needs to feel calm while making class types, schedules and next steps easy to understand.
The strategy
Use approachable descriptions rather than assuming every visitor knows yoga terminology. Introduce the feel of each practice, then connect visitors with the schedule and booking journey. Teacher stories would build familiarity before the first visit.
Concept scope
What’s included
- Homepage and classes-page concepts
- Class discovery and schedule planning
- Logo and calming visual identity
- Class schedule and studio collateral concepts
The website
A clearer path to the right class
Sunlit studio imagery and generous spacing set a welcoming tone. The classes-page concept pairs visual introductions with an organized weekly schedule. Clear class names and repeated booking actions keep practical information close to the decision.
The identity
A brand beyond the screen
Soft sage and lavender are anchored by readable typography and a simple botanical mark. Printed class schedules, studio cards and branded accessories extend the same calm visual language beyond the screen.
The design intention
What this concept aims to do
Make choosing a class feel less intimidating and give the studio a consistent identity across its website and in-person experience.
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