Tours & experiences · Website design & branding
Sunward Adventures
An energetic eco-tour brand with an adventure-led website and a clear route from inspiration to booking.
The starting point
The imagined brief
A fictional coastal kayaking operator needs to communicate both the excitement of a day outdoors and the practical details guests need before committing. The brand should feel adventurous, approachable and mindful of its surroundings.
The strategy
Pair vivid experience photography with useful information: duration, difficulty, wildlife, meeting point and what to bring. Tour categories help guests compare experiences before arriving at a dedicated booking journey.
Concept scope
What’s included
- Homepage and tour-page concepts
- Tour comparison and booking planning
- Logo and outdoor visual identity
- Tour map and merchandise concepts
The website
Adventure, with the essentials close by
Ocean-blue accents and sunny calls to action support a confident, image-led homepage. The tour-page concept places the experience alongside a date-and-guest booking panel, with practical details immediately below the gallery.
The identity
A brand beyond the screen
A sun-and-wave emblem, strong sans serif lettering and a blue-and-yellow palette give the operator a recognizable outdoor identity. The system extends into tour maps, water bottles, caps and guide cards.
The design intention
What this concept aims to do
Balance inspiration with useful trip information so visitors can choose an experience that matches their interests and comfort level.
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